Zerolight
There aren't many companies as forward-thinking as Zerolight, automotive visualisation experts specialising in cloud-based rendering of the highest quality. With an array of the biggest clients in the industry (see below) and a reputation for being the best in the world at what they do, working for Zerolight was a pleasure.
As Zerolight expanded, so did their business strategy and from a single product company, Zerolight became a multi-faceted business, dealing with multiple products and services. Their old branding no longer reflected this and so I was hired to re-brand their new products and take the single 'Spotlight' branding and bring it in line with the company's newfound identity.
On top of this, I was tasked with assisting in the design of presentations and helping general client design support (most of which I can't show due to confidentiality agreements) along with the managerial requirements of a Senior Designer role.
Out With The Old
Above you can see the old Spotlight branding. Below is my update in addition to the branding for 'Beam', Zerolight's second group of services.
Take a look at the full branding update.
