Beckside

Just a name. No look, no feel.

An investment company called Beckside came to me in need of an identity which communicated clearly who they were in a sleek and stylish manner, whilst promoting both the company's character and integrity. Starting from the ground up, we sat together and outlined Beckside's core brand values, putting together a framework around which the company's new identity would be formed.

After discussing the founding principles of the company I attributed them to the visual and metaphorical elements of wood and water. A colour palette of natural and striking hues and a classy photographic style were adopted to support and promote these elements.

It was a pleasure giving a face to their name.

It's all here! Take a look at Beckside's brand guidelines.